about
Since 2013, Pop Trading has been bridging the gap between specialist growers worldwide and our primary markets in the UK and Italy.
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“Pop Trading was established in 2013 and from that point, it was clear that the most important aspect of the business was Gloria. We are a UK business, but we have a “Sede Secondaria” legal entity in Italy to support our financial functions there and to underpin the work that Gloria does.
Pop Trading offers commercial services that facilitates the trading of fruit around the world. Gloria is a strong communicator, being able to speak in English, Italian, Spanish and German. She specialises in managing relationships with buyers and sellers, and handling pricing, paperwork and logistics.
On the selling side, we work with both importers and supermarkets directly, mainly in the UK and Italy. On the buying side, we work with fruit and veg growers in Italy, Spain, Portugal, Poland, South Africa, UK, Mexico, Argentina & Chile.
If you’re interested in exploring potential opportunities, we’d love to chat. Get in touch with us today.”
Danny Francis, Managing Director
The Team
Gloria Nupieri, commercial manager
Hello, I'm Gloria, an Argentinian national (you may know my country as the recent winners of the World Cup) who has been living in Italy for over 30 years. My journey in Italy has been a rich and fulfilling one, particularly in the commercial side of the fruit industry.
My true strength lies in fostering commercial relationships. I work closely with growers from both Europe and South America, helping them develop new business opportunities and thrive in competitive markets.
I am fluent in Spanish, Italian, English, and German, which enables me to communicate effectively and build strong, lasting relationships across diverse cultures and regions.
My passion for connecting with people and my extensive experience in the fruit industry have shaped my career, allowing me to make a meaningful impact on the businesses I work with.
Danny Francis,
managing director
Hello, I’m Danny from the UK and my country, England, has not won the World Cup in my life time so Gloria is very lucky. However….we still believe 😊.
I have worked in the fresh produce industry now for over 30 years and after being involved in the specialist field of the importation and marketing of stone fruit in the UK since leaving school, I decided I wanted to start my own businesses.
I couldn’t do that alone, and with the strong support of Gloria, Pop Trading Limited was the first business, created in 2013. I’m very proud that we’re still going strong all these years later. This has been achieved through having a great understanding of the industry and building great relationships where we can add value to achieve success for all stakeholders in the chain.
As with any business, there are always highs and lows. When we’ve had highs, we’ve enjoyed them a lot. When we’ve had lows, we’ve always stuck together and have found a way through for all involved. We are grateful that we’ve had many more highs than lows. We are a small business, and we wish to remain that way, doing a great job for our customers and suppliers
Shane Fraser,
admin & accounts
Hi, I’m Shane! I’m based in the UK and I’m the one working behind the scenes. I help handle the administrative and accounting side of the business, ensuring everything stays organised and on track.
I really enjoy supporting Danny and Gloria in their ventures within the fruit world. It’s always fascinating to see what they’re up to and watch their ideas come to life. Whether it’s new projects or exciting developments, I’m here to help keep everything moving forward.
When I’m not working, you’ll usually find me exploring new destinations around the globe. Travelling is a big passion of mine, and I love experiencing different cultures and places whenever I get the chance.
Get in touch
If you’re a buyer or a seller and think we can be of service, please get in touch below.